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In today’s world of technology, web accessibility is becoming increasingly important for businesses of all sizes. Every day, more and more people are relying on the web for information, products, and services. Agencies must keep up with the changing landscape of the internet or risk losing customers and profits. In this article, we’ll discuss the importance of web accessibility for agencies, the current trends in web accessibility, and how web accessibility can be a game changer for generating recurring revenue.
What is Web Accessibility?
Web accessibility refers to the practice of making websites and content available to all users, regardless of physical or mental limitations. This includes people with visual, auditory, physical, speech, cognitive, and neurological disabilities. Web accessibility ensures that all users can access and interact with a website, regardless of their disability or impairment.
Why is Web Accessibility Important for Agencies?
Web accessibility is important for agencies because it enables them to do more for their clients and to do the right thing for the 1 billion + people who live with disabilities. When a website is accessible, it can be used by both people with disabilities and those without disabilities. This not only increases the potential customer base, but it also increases the likelihood of a website being found by search engines. By making a website accessible, agencies help their customers avoid lawsuits for not being compliant, and expand their offerings and lines of business.
Current Trends in Web Accessibility
As more people become aware of the importance of web accessibility, the need for accessible websites is growing. The following are some of the current trends in web accessibility:
- More organizations are recognizing the importance of web accessibility and are taking steps to make their websites accessible.
- Web designers are creating more accessible websites and are focusing on the user experience.
- Companies are investing in web accessibility software to make their websites more accessible.
- Governments are passing laws to ensure that all websites must meet certain accessibility standards.
How Web Accessibility Can be a Game Changer for Agencies
By making websites accessible for clients, an agency can help them build without barriers. An accessible website is more likely to be found by search engines, which can lead to more visitors and more potential customers for their clients, plus it prevents them from being faced with a potential lawsuit for not being ADA and WCAG compliant. Additionally, making a website accessible can also increase customer loyalty, as people with disabilities are more likely to return to a website that is accessible.
Benefits of Web Accessibility for Agencies
1. Improved user experience
An accessible website can improve the user experience for all clients, as it ensures that all users can access and use the website or digital service.
2. Increased web traffic
An accessible website can increase web traffic for an agency’s clients, as it ensures that all users can access and use the website or digital service.
3. Increased customer satisfaction
An accessible website can increase customer satisfaction, as it ensures that all users can access and use the website or digital service.
4. Ensure legal compliance support for every client
An accessible website can ensure legal compliance, as it ensures that all users can access and use the website or digital service.
5. Generate Recurring Revenue
Agencies can expand their offering and lines of business by providing an accessibility solution for their clients
UserWay: Making Web Accessibility Easier Than Ever
UserWay is a leading provider of web accessibility solutions. With UserWay, agencies can easily and quickly make their client’s websites and digital services accessible to all end-customers with full-scale ADA & WCAG compliance. UserWay’s suite of web accessibility solutions includes automated website auditing and monitoring, automated accessibility fixes, and an AI-powered accessibility assistant. With UserWay, agencies can ensure that their client’s websites and digital services are accessible to all users, and compliant with legal requirements. Learn more about how agencies can seamlessly protect client websites from ADA lawsuits here.
Frequently Asked Questions
How can I make my website accessible?
There are a number of steps you can take to make your client’s website more accessible. These include using descriptive alt text for images, creating accessible content and links, making sure your website is keyboard accessible, and ensuring your website is compatible with screen readers.
How can I make sure my client’s website meets accessibility standards?
It is important to test websites for accessibility. You can do this manually or by using an automated accessibility testing tool. Additionally, you should follow the guidelines set out by the W3C’s Web Content Accessibility Guidelines (WCAG).
What are the benefits of web accessibility for my agency?
The benefits of web accessibility for agencies include recurring revenue, preventing clients from being sued for not being compliant, expanding business lines, enabling clients increased visibility on search engines, increased revenue, improved user experience, improved brand image, and the ability to reach a wider audience.