More Powerful Than Ever
Being an industry leader means never standing still.
In addition to a more streamlined interface, users can now select profiles that highlight which features may be the most helpful to them.
The Real People
Behind the Profiles
Motor Impaired
Manipulating a mouse and keyboard to navigate sites isn’t always easy for people with motor impairments. UserWay consults with motor-impaired individuals to develop tools that can help. This profile provides options that can make site navigation much less complicated.
Marija Brkić
Motor Impaired
Blind
When a website isn’t structured properly, the assistive technologies the blind rely upon aren’t effective. And if navigation and shopping carts present barriers to access, these visitors have no choice but to abandon inaccessible sites.
Nykolai Fedorovych
Blind
Color Blind
Since everyone doesn’t see colors the same way, UserWay works with color blind individuals to determine what features they find helpful, then groups them together in this profile to provide relevant suggestions.
Natasha Richards
Color Blind
Dyslexia
It is estimated that 1 in 5 people worldwide have dyslexia, but many have not been diagnosed. This profile provides customization options that can help improve reading comprehension and fluency.
Cornelia De Vries
Dyslexia
Visually-impaired
There are a number of adjustments that can make websites easier to navigate and read for people with impaired vision. This profile provides suggestions that can be helpful for a variety of conditions.
Benjamin Okafor
Visually-impaired
Cognitive & Learning
Cognitive impairments and learning disabilities can have a profound effect on reading comprehension. The tools included in this profile can help improve reading experiences and help viewers identify relevant information.
Julie Duplantier
Cognitive & Learning
Seizure & Epileptic
Flashing page elements, animations and videos can sometimes trigger seizures in people with epilepsy and similar conditions. This profile provides a way to pause animations and other helpful customizations.
Anders Wallqvist
Seizure & Epileptic
ADHD
A number of tools are available that can help visitors stay focused as they move through a webpage. The recommendations included in this profile may help alleviate distractions to improve reading comprehension.
Maria Pérez
ADHD
Target
This was one of the first web accessibility cases. The National Federation of the Blind (NFB) filed a class-action lawsuit against Target in 2006, stating that its website was not accessible to people with disabilities. After a court battle lasting 12 years, Target settled for $6 million in damages and was required to make its website accessible.
E-Trade
E-Trade entered a structured negotiations agreement in 2018 promising to make its website and other digital assets accessible after two blind customers raised concerns about barriers to access.
MLB
Major League Baseball entered a structured negotiations agreement in 2020 with the American Council of the Blind, the Bay State Council of the Blind and the California Council of the Blind to make its website and the websites of 30 teams accessible.
SafeWay
Safeway entered a structured negotiations agreement in 2013 with nine of its blind customers to make its on-line grocery portal accessible to people with disabilities. The company agreed to use the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA as its accessibility standard.
Carnival Cruises
In 2015, Carnival agreed to pay a civil penalty of $55,000 to the United States and $350,000 in damages to individuals harmed by past discrimination for ADA violations related to ship accessibility as well as online accessibility. In the settlement, the company agreed to use the Web Content Accessibility Guidelines (WCAG) 2.0 Level AA as its accessibility standard.
Amazon
Amazon privately settled a lawsuit in 2018 due to its website not providing alt-text for non-text content and preventing screen-reading technologies from announcing content to visually impaired users.
H&R Block
The National Federation of the Blind (NFB) filed a landmark lawsuit against H&R Block, claiming that the lack of accessibility on the company website and mobile app prevented equal use by disabled individuals. The U.S. Department of Justice intervened on behalf of the plaintiffs. In 2014, H&R Block entered into a consent decree with the DOJ, paying a total of $100,000 in damages and penalties, and agreed to adopt a Web Accessibility Policy, and offer web accessibility training for its website and app developers.
Domino’s Pizza
This case is a good example of the duty a business has to make its websites and apps accessible to everyone. In 2014, Guillermo Robles sued Domino’s Pizza, saying that he was unable to order food from both the restaurant’s website and app. Robles won the case and Domino’s Pizza was forced to pay him $4,000 and update its website to meet the WCAG 2.1 Level AA accessibility standard.
Hulu
In 2017, the American Council of the Blind and Bay State Council of the Blind filed a class suit against Hulu, alleging that the streaming service’s website lacked video descriptions. The parties reached an agreement where Hulu would provide video descriptions and take steps to make its content readable by screen readers.
Nike
In 2017, Nike entered a private settlement agreement after nike.com and converse.com were named in a web accessibility lawsuit. Screen reading technologies were not able to interpret the sites, which meant visually-impaired visitors could not make purchases without assistance.
Weight Watchers
Weight Watchers entered a structured negotiations agreement in 2011 with the American Council of the Blind and two blind Weight Watchers members because its print and online materials were not accessible to people with visual impairments.
Netflix
The popular video streaming service was involved in a 2012 lawsuit from the National Association of the Deaf (NAD). In the suit, the NAD claimed that Netflix failed to make closed captioning available for most of its Watch Instantly content. As a result, Netflix (and the streaming services that followed) started paying closer attention to closed captioning.
Meet the Standards that Define Digital Accessibility
Navigating the compliance process can seem complex and overwhelming if you don’t know where to begin. Start your journey with UserWay.
