UserWay Enhances Web Accessibility & Performance for Natural Intelligence

Greater Inclusivity & Boosted Site Metrics are the Winning Combination

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Natural Intelligence Background

Natural Intelligence, founded in 2009, is a global leader in intent marketing with the vision of simplifying customer decision-making. The company's leading brands, Top10.com and BestMoney.com, connect millions of consumers with services and products that match their needs and interests.

50 million consumer decisions are made annually on the company’s websites worldwide.

The Challenge

The Natural Intelligence product team, responsible for consumer-facing products, is 60 employees strong. It comprises product management, product design, and operation, quality assurance and content management. From the top down, the product and leadership teams recognized the critical importance of building websites inclusive of all people.

Historically, the company has continually made a concerted effort to make its company website and client websites accessible. Yet, searching for a dual web accessibility and performance solution yielded disappointing results. Natural Intelligence couldn’t find a provider that could meet their high standards. This changed when the company decided to partner with UserWay.

Industry
Software Development
Challenge
Ensuring that all users, regardless of their abilities, can access and benefit from the organization's assets.
Solution
Install the UserWay AI-powered Widget on the company’s websites.
Results
This partnership has improved the credibility and performance metrics of both Natural Intelligence's website and the comparison websites it supports.

“We didn’t expect the results we’re seeing from this type of AI Accessibility Solution. And we fell in love with the product.”

- Tomer Fuss

Chief Product Officer, Natural Intelligence

The UserWay Solution

Natural Intelligence chose Userway's AI-powered Widget 4.0 after thorough research of its accessibility and compliance challenges. Chief Product Officer, Tomer Fuss expressed admiration for the UserWay's accessibility solutions, and its support team. Since partnering with Userway, Natural Intelligence saw significant improvements on its website, including increases in EPC, EPV, and CTRs, while reducing bounce rates. The company also observed considerable improvements on client websites, increasing inclusivity and broadening user bases, thereby enhancing credibility.

"Our team is passionate about creating a match between consumers and the most convenient services or products for their needs. UserWay’s AI-powered technology has empowered Natural Intelligence, and our clients to achieve this at a higher level than ever before,” says Tomer Fuss.

Results: Enhanced Performance for Natural Intelligence & Its Comparison Websites

As an industry leader in intent marketing, Natural Intelligence operates comparison websites that drive high-value customer acquisition for top brands. In this way, the company consistently captures high-value users at a massive scale, giving its customers the confidence to make informed purchasing decisions. The company has long understood that digital accessibility is critical. But finding the right solution remained elusive until its partnership with UserWay. As a result of the partnership, Natural Intelligence is thrilled with the enhanced credibility and performance metrics for its website and the comparison websites it supports.