Why Web Accessibility is the Key to Your Agency’s Success
Jonar Sabilano
Is your agency a leader or a follower in the digital marketing industry? Ever wondered whether there’s an untapped opportunity that could truly set you apart?
In the digital marketing arena, where fierce competition is the norm, merely being good doesn’t cut it. Standing out is crucial. Sure, you’ve got SEO down, your content is engaging, and your social media game is strong, but there’s a critical piece you could be overlooking—web accessibility. Master this, and you won’t just stand out from the crowd; you’ll turn your agency into a client magnet.
Web accessibility is a critical component of digital marketing, but often flies under the radar for many agencies. But it’s your golden ticket to positioning your agency as a forward-thinking leader in the digital marketing space, showcasing your commitment to a vital service.
In this article, we’ll explore why digital accessibility should be at the top of every agency’s agenda to stay competitive, open new avenues for engagement and foster client loyalty.
Why should agencies prioritize digital accessibility?
Did you know that nearly every top website out there, 97% to be precise, falls short on accessibility? Plus, Forbes highlights a staggering figure: $16.8 billion in potential revenue is up for grabs for businesses that prioritize accessibility.
It’s a no-brainer for your bottom line. embedding accessibility into the fabric of your strategy amps up your clients’ profitability and expands their audience, making their websites not just more navigable but also easier to find online.
By making accessibility a cornerstone of your agency’s approach, you dial up user engagement and tap into a broad, yet-to-be-explored market. This isn’t just a win for your clients; it’s a stride toward a more inclusive digital world.
Beyond the commercial side of things, however, there’s another layer to accessibility that demands your attention…
Digital accessibility is the law
Here’s a critical angle on digital accessibility that might not be on your agency’s radar yet: it’s not just best practice; it’s the law. That’s right, ensuring digital accessibility isn’t optional—it’s a legal requirement too. This adds a whole new layer of urgency and importance to integrating accessibility into your digital strategies, safeguarding your clients against potential legal pitfalls while championing a more accessible internet for everyone.
Getting to grips with regulations such as the Americans with Disabilities Act (ADA), which is in step with the Web Content Accessibility Guidelines (WCAG) 2.2 AA, is crucial. Just as physical venues must be accessible to all, so too must websites.
This is not an issue confined to the U.S.; web accessibility legislation is a worldwide phenomenon. Understanding and adhering to these standards is essential, ensuring that your digital spaces are open to everyone, and safeguarding your agency and clients against the legal repercussions of non-compliance on a global scale.
Alarmingly, numerous agencies are lagging in their awareness of these legal obligations, putting both themselves and their clients at risk.
The truth is, we’re witnessing a rising wave of legal challenges initiated by users against websites that fail to meet accessibility standards. Ignorance is no longer bliss—it’s a liability.
Now, if this sounds a bit daunting, don’t worry. You don’t have to navigate these waters alone. Teaming up with legal experts that specialize in web accessibility can make a huge difference. They can help keep your agency informed about the latest accessibility legislation, so you can provide a stand-out service to your clients.
You’re now aware of why web accessibility is important for your agency, but you might be asking yourself, ‘How do I begin?’ Let’s start with the first step for agencies venturing on their web accessibility journey: understanding and utilizing widgets.
What are accessibility widgets?
Accessibility widgets often serve as the first port of call for agencies. UserWay’s Accessibility Widget, for example, is a popular choice among agencies keen on demonstrating their commitment to web accessibility.
Think of widgets as your toolkit for making client sites friendlier—like adjusting text size, tweaking color contrasts, or improving keyboard navigation. These tweaks might seem small, but they make a big difference, allowing all users to browse with ease and joy.
And there’s more to widgets than just making sites easier to use. They also help your clients stay on the right side of the law, ensuring their websites meet accessibility standards and avoid legal headaches.
Make accessibility wins with the UserWay Widget
Now that we’ve looked into what accessibility widgets are and their pivotal role in enhancing website usability and compliance, let’s spotlight some success stories. Seeing real-world examples can illuminate the impact of integrating UserWay’s Accessibility Widget. Here’s how our collaboration has empowered agencies to not only meet but exceed their web accessibility goals:
Natural Intelligence: As leaders in intent marketing, they teamed up with UserWay and experienced a boost to their EPC, EPV, and CTRs. Even their bounce rates took a dive. But it doesn’t stop there. Their client websites also got a facelift in accessibility, welcoming a wider audience and ramping up their credibility.
WineGlass Marketing: This top agency leveraged UserWay’s widget to transform their ADA compliance process, significantly boosting efficiency and enhancing web accessibility. This strategic move not only saved development time but also strengthened their market position and client trust by demonstrating a strong commitment to inclusivity and innovative, tech-savvy solutions in the competitive marketing landscape.
This is why so many agencies are choosing UserWay’s Accessibility Widget. Our customers are mitigating accessibility-related legal issues while providing a stellar online experience, boosting clients’ brands, and keeping their websites running smoothly.
Don’t get left behind! You can join the ranks of these successful agencies who are doing accessibility right today.
UserWay’s Accessibility Widget: your questions answered
We’ll now address some questions frequently raised during discussions with our agency partners, aiming to shed light on how our widget can transform your clients’ websites. Our goal is to highlight how this AI-powered tool enhances accessibility and usability:
What is the UserWay Accessibility Widget?
The UserWay Accessibility Widget is a tool designed to enhance website accessibility and compliance, helping websites conform to WCAG 2.1 & 2.2 standards and improve user experience.
How does the UserWay Widget improve web accessibility?
The widget offers over 100 AI-powered accessibility tools, provides support across 20+ platforms, and is available in over 50 languages, making websites more navigable and inclusive.
Can the UserWay Widget help my website with ADA compliance?
Yes, the UserWay Widget is tailored to assist websites in adhering to ADA standards and WCAG guidelines, aiding in legal compliance and broadening accessibility.
Is there support available for installing the UserWay Widget?
UserWay provides free live installation support to ensure seamless integration of the widget into your website, enhancing accessibility with ease.
What platforms is the UserWay Widget compatible with?
The UserWay Widget supports a variety of platforms, enhancing accessibility across different web environments and ensuring a broader range of websites can benefit from its features.
Can the UserWay Widget be customized to match our client’s brand identity?
Yes, the UserWay Widget offers customization options to ensure it aligns with your website’s aesthetic, maintaining brand consistency while improving accessibility.
Does the UserWay Widget support multiple languages?
With integrations on over 20 platforms, the UserWay Widget provides compliance, supports 53 languages, and has faster page-load times than the competition.
How does the UserWay Widget address different types of disabilities?
The Widget is designed with a diverse range of accessibility needs in mind, offering features that cater to users with visual, auditory, motor, and cognitive disabilities, thereby ensuring a more inclusive web experience.
Packed with a full-service suite of customization features, adherence to global legal standards, and continuous support, our widget is your ticket to enhanced service offerings and a reputation as the go-to expert in web accessibility. Also, our $10,000 Monetary Pledge has got you covered. If damages are awarded in court, we’ll step in to handle them. Plus, for U.S. partners, it’s all backed by our Monetary $10,000 Pledge¹ that kicks in to cover damages in court, if they’re awarded.
Why join UserWay’s Partnership Program?
Getting web accessibility right can feel like a huge task. Accessibility tech is always evolving and the legal landscape is constantly in flux. With busy schedules, it can be a lot for any agency to keep up with.
That’s where UserWay’s Partnership Program comes in. We work behind the scenes on your behalf to make sure your agency shines, giving you that competitive edge that will set you apart. Our Partnership Program is designed to take the heavy lifting of accessibility and compliance off your plate, freeing you up to concentrate on what you do best – helping your clients succeed.
Becoming a partner with UserWay couldn’t be easier. The moment you sign up, you unlock immediate benefits that empower your agency. With us, you’re ensuring that your clients’ accessibility needs are safely in the hands of industry experts, freeing you to excel in providing top-notch service. Let’s team up and make your agency shine in the accessibility space! Don’t let your agency miss out on reaping the benefits of accessibility – Get started with UserWay today.
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