Website text to speech technology is rapidly becoming a cornerstone of accessibility in the digital world. As websites are central hubs for information, education, e-commerce, and entertainment, the need to cater to every user, irrespective of their physical or cognitive abilities, becomes essential. 

Proactive organizations recognize the need to design websites that read text aloud, to improve accessibility for their audience.

Having a website that reads text or ‘website text to speech’ plays a pivotal role in the inclusivity movement happening across the digital arena, bridging the gap for users with all types of disabilities, or those who simply benefit from auditory learning. Yet, just having TTS website functionality isn’t enough; it needs to be of high quality, amplifying the user experience.

In this piece, we’ll explore the facets of website text to speech, offering insights on how to optimize its features for a richer user experience.

What is website text to speech?

Website text to speech (TTS) is a technology that converts digital text content into audible speech. Essentially, it’s a website that enables reading out loud. Often used on websites to enhance accessibility, it allows users to listen to written information, benefiting the visually impaired, those with reading difficulties, or individuals who prefer auditory learning. 

Screen readers utilize TTS technology to convert digital content into audible speech, enabling visually impaired users to access and comprehend web and application content seamlessly. 

Ensuring accessibility through features like TTS, alt-text for images, and easy navigation structures means embracing inclusivity, broadening reach, and providing equal opportunities for all users to engage with content. Such practices not only enhance a brand’s reputation but also ensure that the digital world is democratized, leaving no one behind. 

Who can benefit from text to speech (TTS)?

TTS technology is designed to cater to a wide range of users, both in terms of accessibility and convenience. Many people rely upon this feature, not just as a tool for improved listening comprehension, but also as an essential aid for various needs. Here are five groups of people who can benefit from TTS:

1. Visually Impaired Individuals

TTS is a crucial tool for individuals with visual impairments who are blind or have low vision. It allows them to consume digital content by listening rather than reading.

2. Individuals with Dyslexia

TTS can aid comprehension for users with dyslexia or other reading challenges by transforming written content into spoken words.

3. Multitaskers

Many individuals, especially in today’s fast-paced world, prefer to listen to content while doing other tasks, such as driving, exercising, or cooking. TTS allows them to consume content without needing to focus on reading.

4. Seniors

Older individuals, especially those with age-related vision decline or cognitive challenges, might find it easier to understand content when it’s read out loud.

5. Content Creators and Developers

For those designing digital platforms, TTS provides an opportunity to make their content more inclusive and accessible to a wider audience.

While TTS was initially developed with accessibility in mind, its benefits have grown to cater to a broader audience. It’s a tool that, in many ways, democratizes access to information in the digital age.

Despite the evident benefits, numerous websites are yet to tap into the advanced capabilities of modern AI TTS features, missing out on an opportunity to cater to a diverse audience. Let’s take a look at how AI text to speech is taking accessibility to the next level.

Start a digital conversation: shaping website text-to-speech innovation

How Does AI text to-speech Differ from Traditional TTS

Navigating the landscape of text to-speech, it’s important to recognize the varying levels of TTS sophistication. AI-powered TTS transcends traditional TTS by delivering human-like, nuanced speech. The AI component analyses and learns from vast data sets, producing speech that captures intonations, emotions, and natural rhythms. This innovation ensures not just accessibility, but also a rich, immersive auditory experience that feels genuine and authentic.

The primary difference between AI-powered TTS and traditional TTS lies in their sophistication, adaptability, and output quality:

1. Naturalness & Nuance

Natural Reader text to-speech software offers a lifelike auditory experience, making digital content come to life for users. AI-powered TTS systems produce speech that is more lifelike, capturing the subtle nuances, emotions, and intonations of human speech. In contrast, traditional TTS often sounds more robotic and lacks the fine-grained expressiveness of human voice.

2. Learning & Adaptability

AI TTS models can learn and adapt over time. They are often trained on vast datasets, allowing them to improve and refine their speech output based on new data and user feedback. Traditional TTS systems lack this adaptive learning capability.

3. Diverse Voices

AI allows for a broader range of voices, accents, and languages, often being able to mimic specific voices with high accuracy. Traditional TTS systems have a limited set of voices and might not capture regional accents or dialects as authentically.

4. Integration with Advanced Technologies

AI TTS can seamlessly integrate with other AI-driven technologies, such as virtual assistants, chatbots, and voice-activated systems, providing more natural and contextual interactions. Traditional TTS is more limited in its interactivity and contextual understanding.

You may already have some TTS functionality on your website, but are you ready to take it to the next level and benefit from the capabilities that AI-powered solutions have to offer?

Transitioning from Traditional to AI-Powered TTS

Having basic TTS functionality is no longer enough. As technology advances, the push for enhanced, user-friendly experiences has made AI-powered solutions the frontrunner in TTS innovation. Here are five ways to take your website’s TTS from traditional to transformative:

1. Make it authentic

Opt for a high-quality TTS engine that offers natural, lifelike voice outputs. This ensures your website sounds as genuine as a human speaker.

2. Celebrate diversity

Provide options for different voices, accents, or languages. Catering to diverse user preferences makes your content more engaging and inclusive.

3. Keep the rhythm

Ensure your TTS system recognizes and respects punctuation. This creates natural pauses and intonations, mirroring the rhythm of human speech.

4. Illuminate and guide

Highlight text as it’s being read aloud. This aids users, especially those with learning disabilities, in tracking the content progression and boosts comprehension.

5. Empower with control

Integrate adjustable playback speed options. Empower users to listen at a rate that’s comfortable for them, enhancing their overall auditory experience.

The TTS Website: bringing listening to life

Allow users to activate the read-aloud function with a simple click, enhancing their experience. For instance, the Tokyo 2020 Paralympic Games website integrates UserWay’s Accessibility Widget, enabling custom settings including text to speech.

The Accessibility Widget provides the option of a ‘Listen’ button which can provide users with a fully immersive experience, painting vivid aural landscapes from simple text and giving users barrier-free access to stories and information.

UserWay: elevating accessibility with text to speech 

When selecting the best text to-speech software, UserWay’s Accessibility Widget stands out, offering not only advanced TTS features and a comprehensive solution to enhance overall website accessibility and user experience. Get in touch or start a free trial to find out more. 

Answers to Common FAQs

Is speech to text considered an accessibility tool?

Speech to text solutions enable students to transform their spoken words into written text. This tool is especially beneficial for individuals with mobility challenges or other disabilities that hinder typing or writing without specialized equipment.

How do screen readers differ from TTS?

While screen readers assist visually impaired individuals in navigating devices by vocalizing interface elements, text to speech software serves a broader audience, converting digital text to audio for those who prefer listening over reading.

Why is TTS important?

Enabling the Text to Speech (TTS) feature is vital for ensuring inclusivity. It helps people who are visually impaired, dyslexic, or those with reading difficulties in accessing content. TTS enhances the user experience, allowing multitaskers to consume content audibly, and supports language learners with pronunciation and comprehension.