Smile - your dental practice is accessible.

How this leading agency drives conversion & retention with UserWay by generating inclusive UX

Ortho Marketing automates digitally accessible online experiences for clients “in the business of smiles.”

Colleagues smiling and pointing at a laptop; chart showing total sales

Ortho Marketing excels with inclusive experiences

Ortho Marketing is constantly expanding its large client base of orthodontic and dental practices in North America and Europe. They need to make sure every online user gets the full experience a client’s websites can offer. To do that, they need to integrate the right technologies into their digital marketing strategies and programs. Because converting website visitors, social media communities, and digital ad engagement into loyal patients demands accessible, barrier-free access.

Winning the web as a UserWay strategic partner

Ortho Marketing selected UserWay as their strategic partner so they could truly champion digital inclusion. The increasing rate of web accessibility lawsuits meant meeting expectations for digital inclusion was a critical piece of the puzzle in overcoming growth challenges of client practices.

Starting with seamless onboarding and integration, UserWay’s dedicated accessibility expertise and ongoing support outdid the competition. With a winning AI-powered accessibility solution, proactively bridging web accessibility gaps for clients was made easy. Ortho Marketing can now deliver inclusive websites with automated accessibility tools. Every lead and loyal patient can get the full online experience they deserve, barrier-free.

Industry
Advertising services
Challenge
Alarmed by increasing online discussions of web accessibility lawsuits, Ortho Marketing President and Founder, Dean Steinman, was on a mission to ensure ease of ADA website compliance for clients. Creating digitally inclusive assets across the board would empower clients to reach every potential patient and grow their practices. Steinman began his search for a trustworthy digital accessibility partner.
Solution
Ortho Marketing partnered with UserWay, outshining alternatives in its simple integration, reliability, automated compliance tools, and superior customer support.
Results
Ortho Marketing can now convert more patients for their clients’ practices by giving the full range of audiences an equal experience. Digital inclusion enhances UX and extends customer reach to maximize practice growth and revenue potential. That’s the ripple effect of a fully accessible and ADA-compliant online presence.

“We manage about 100 practices, providing them with website development and design, optimizing SEO, and we do social media marketing, paid ads, and consulting. We want to make sure our clients are accessible across the board, and accessibility is a huge part of what they do. If someone goes to any of my clients’ websites I want to make sure that person gets the full experience.”

- Dean Steinman

President of Ortho Marketing

The UserWay solution chosen by Ortho Marketing

“Having the right technology and accessibility on a customer website is super important because my job is to get them more patients and customers. I’m in the smile business. My job is to get my customers to smile. If I can now let people come through a website, make it fully accessible, and make them do what we want them to do, I’m a happy guy.”

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