Reading Flow

A patented technology that improves reading speed and accuracy.
Now on UserWay.

UserWay Logo+Beeline Reader Logo

UserWay is proud to partner with Beeline Reader to offer Reading Flow™, a patented text display innovation that makes reading on-screen texts easier, faster, and more enjoyable.

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Example of UserWay’s Reading Flow user interface
Example of UserWay’s Reading Flow user interface

Reading Flow

Ensure your site is more readable, compliant, and overall more accessible

CNET saw a 35% boost in article completion rates for readers using this technology.

A Better Way To Read

Reading Flow

Let the Gradients Guide Your Eyes

The technology behind Reading Flow™ is ingeniously simple. It applies a color gradient to the main body text of the page that reduces confusion and inadvertent line skips. The patented gradients wrap from the end of one line to the beginning of the next. This color grouping technique helps your eyes quickly locate the next line, significantly impact reading accuracy, speed and comprehension for people who spend a lot of time reading online as well as those with visual processing challenges, visual impairments, dyslexia, and learning disabilities.

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Reading Flow
Increases User Engagement

Metrics that Matter

Experiments comparing the technology underlying Reading Flow™ to standard black text have demonstrated its power in making content more accessible for people with dyslexia, ADHD, and a variety of visual impairments. It also has a positive effect on many engagement metrics. Studies have found visitors read nearly 50% further into articles than people reading traditional black text. Another study showed that they also visit about 45% more pages on sites that use this technology.

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Users Visit

45% More

Pages on Your Site

Users Read

50% More

On-Page Text

Customizable Colors
Customizable Accessibility

When Reading Flow™ is activated via UserWay’s AI-Powered Accessibility widget, each menu visitor gains access to a simple user interface that allows them to choose from a number of color schemes.

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Example of UserWay’s Reading Flow user interface
Reading Flow
  • Standard
  • Blue Gradient
  • Red Gradient

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For Your Website Today

Read more, Engage Longer

The benefits of having Reading Flow™ on your website are many. Not only does it make your content accessible to a wider audience, but it also keeps readers engaged for longer. When combined with the AI-Powered UserWay Accessibility, your site becomes more readable, compliant, and overall more accessible — even as new content and pages are added to your site.

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Reading Flow