Is Your E-commerce
Website Losing Money
Due to Inaccessibility?

The Economic Impact of Accessibility white paper

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Understand the Impact on Your Site

This report provides estimates of both annual and Black Friday sales losses, using data collected from UserWay’s accessibility technology across more than 1.4 million websites.

What’s inside:

  • The hidden analytics metric no websites are tracking, but should be;
  • How inaccessibility relates to high bounce rates and low conversion numbers;
  • Why the “Accessibility Gap” is costing small and medium-sized businesses millions in lost sales, but benefits giant retailers;
  • How you can give your visitors with disabilities a seamless browsing experience.
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Websites of all types have a moral mandateto strive towards being as accessible as possible. With UserWay, site visitors use the widgetto generate accessibility customizations – an increase from 1-5% to 3-8%. E-commerce retailers stand to lose an estimated $828 million in revenue this Christmas as a result of poor website accessibility.

Read the article on Forbes.com

Understand the Impact on Your Site

This report provides estimates of both annual and Black Friday sales losses, using data collected from UserWay’s accessibility technology across more than 1.4 million websites.

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Lionel Wolberger

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