UserWay Helps
Emerge USA & Canada
Achieve Accessibility for Its Clients

  • INDUSTRY

    Digital marketing

  • CHALLENGE

    To offer an affordable, web accessibility solution that preserves client and user privacy

  • SOLUTION

    Install the UserWay AI-powered Widget on client websites

  • RESULTS

    Improved accessibility for client websites using just one line of code and without asking for users’ personal details

Client Background

Emerge USA & Canada is a digital marketing firm committed to social and environmental responsibility. Nonprofits, startups, government agencies, and private enterprises that are dedicated to making the world a better place all rely on Emerge to help them tell their stories.

Using leading-edge technologies, the firm provides digital media, strategic planning, design, video production, and consulting services to expand its clients’ brands, reach, engagement, and interaction with current and potential audiences.

Emerge USA & Canada helps organizations share the amazing work they're doing to make their communities and the world a better place to live.

“One of the most important benefits of the UserWay widget is wow it protects user privacy. My clients are always surprised when I tell them it doesn't collect any personal information. UserWay makes it possible to manage web accessibility for all of our clients with one login. It doesn't get any better than that.”

Aaron DeyChief Executive Officer, Emerge

The Challenge

Automatic Accessibility For All

Emerge is always looking for new ways to help its clients be better corporate citizens. The company wanted a simple web accessibility solution it could recommend to its clients.They specifically wanted to avoid situations where all the pages on a website required manual recoding because screen readers and other assistive technologies could not properly interpret it.

Emerge wanted an affordable solution so small nonprofits and startups wouldn't get left out. The process for implementing the solution and keeping content compliant needed to be as efficient as possible. The team at Emerge also wanted to use a product that does not track users or ask for personal information.

The Solution

Efficiency

Quick and Easy Setup

The widget could be installed with just one line of code. For most of the company's clients, it could be running on their sites in less than an hour. In addition to changing the widget's colors to match their clients' websites, they are able to rearrange and remove options on the user interface.

Customizability

Improved User Experience

Once the widget is running on a website, all visitors are immediately able to customize their experience using a host of accessibility tools. These include multiple color-contrast settings to make the text more legible against page backgrounds, the ability to make text larger, an option to pause distracting page animations, and a variety of cursor settings.

Compliance

Respect for user privacy

Site visitors are never asked to provide personal information and the widget doesn't track what anyone views. This means there's no risk of private details being submitted to a third party or databases of marketing information being tied to visitor names or other identifying information.

Preserves
User Privacy

Fast Time
to Market

Intuitive User
Interface

Reduced Workload,
Reduces TCO

Improved
User Experience