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The world uses the Internet to shop, connect with friends, search for information, or amuse themselves. However, less than 3% of the world’s top one million websites are fully accessible. This figure means that people with disabilities can fully enjoy only 3% of these websites. 

This lack of website accessibility keeps 15% of the world’s population, or over 1 billion people, from thoroughly enjoying their online experience. If you have a WordPress website, making it accessible to all is not just your moral obligation. Accessibility also gives your website a competitive advantage, especially if you’re trying to expand your reach to 15% of the world. 

But first, what is web accessibility? 

In its broadest sense, accessibility means making your website usable by everyone, including people with disabilities or learning issues. Standard web accessibility practices include screen readers, keyboard-only navigation, and high-contrast fonts and colors. A few accessibility practices have made it to mainstream web development, such as image alt text (initially developed for users who rely on screen readers).

These practices form part of several accessibility guidelines and laws. The Americans with Disabilities Act (ADA) requires websites to be accessible to blind users, those with hearing impairments, and others who use assistive technology to view online content. In addition, the Web Content Accessibility Guidelines (WCAG) form the basis for accessibility regulations in different countries. 

You can take several steps to make your WordPress website compliant with ADA or WCAG. 

First, you can use accessibility-ready themes for your website. Simply go to the WordPress Theme Directory, look for the Feature Filter, and click on Accessibility Ready. You should see a list of accessibility-ready themes that incorporate keyboard navigation and controls, color contrast, screen reader text, image alt text, and legible fonts. 

However, your WordPress theme might not be accessibility-ready. How do you ensure accessibility for your website without having to change themes or make drastic changes to your code? 

Installing UserWay’s AI-powered website accessibility widget will help you increase your website’s accessibility without switching to another theme or looking for issues in your code. The widget loads automatically after the rest of the page has loaded and allows users to change accessibility-related settings, including text size, contrast, or font. This feature allows you to remediate your website almost immediately and helps it comply with ADA and WCAG – all with just a few lines of code.

Try UserWay now for 10 days, free (hyperlink the free trial link here) and experience how web accessibility can help increase your website traffic.